Due to the shortage of accessible housing, consumers are looking for ways to reduce expenditures and raise the value of their homes. In Southern California (where I live), rents are rising out of reach for many, this trend includes tiny houses, garage conversions, urban apartments and granny flats. Aside from the obvious financial advantage, downsizing can make life simpler, free up time from housework, and allow people to live in a more desirable area.
This blog post will look at the factors driving the popularity of small appliances and the necessity for retailers to develop in-store display solutions that will enable them to capitalize on this trend. Read on because there’s never been a better time to cater to thinking small.
Challenges For Major Appliance Retailers:
As the housing market continues to transition downsizing will remain popular. Major appliance retailers who are accustomed to serving huge homes with roomy kitchens are faced with new challenges as a result of this. The good news is that sellers now have many new opportunities to profit from this trend. Retailers should appeal to consumers who are looking to make the most of their limited space by offering a broad selection of smaller appliances and product display solutions. So what are key retail strategies?
- Focus on quality not quantity, lifestyle displays establish you as the go-to place to buy.
- Integrate small appliances in full size displays to increase visibility.
- Include small kitchens a part of your digital and omnichannel marketing campaigns.
- Emphasize energy efficiency, space saving and multi-function appliances in your merchandising.
Conclusion: Don’t Miss Out on this Opportunity:
Small appliances are a booming market that appliances dealers need to capitalize on. Unknown to many consumers, many of the leading appliance manufacturers are bringing cutting-edge compact appliances to the market. The beauty of this product category is that they do not take up a lot of floor space. The images in this blog post only take up 10 linear feet. Seven 24″ appliances—a dishwasher, cooktop, vent hood, wall oven, refrigerator, and stacked laundry pair—were beautifully presented in this space. In closing, displayed properly small appliances can be a profitable add on to a full-size appliance purchase. By capitalizing on the small appliance market, appliance retailers can differentiate themselves from the competition, gain more customers, and increase their profitability.