How to Adapt Your Store For The Newest Generation
One of the most important demographic groups that retailers need to be aware of is the millennial generation. The millennial generation is the next generation of consumers and the first to be born entirely within the digital age (born between 1981-1997). They are “digital natives,” meaning they’ve grown up with technology at their fingertips. This article will teach you how to create an environment where millennials feel more comfortable – one that’s less cold and more welcoming, more inventive and personalized, but most importantly, tailored to their needs!
How to Cater to Millennials:
So, what do Millennials want?
What’s more, Millennials are all about experiences over things. They’re willing to spend more money on an experience that they’ll remember fondly, such as a concert or dinner at a trendy restaurant or in-store event.
When it comes to your store, this means creating an inviting atmosphere that makes shoppers want to linger. Consider adding a coffee bar or lounge area where people can relax and socialize. You might also want to host events and workshops that align with your brand identity.
By offering a unique shopping experience tailored to Millennial preferences, you’ll be sure to attract this sought-after demographic. And with good reason – Millennials are expected to spend $1.4 trillion annually by 2020, according to
Accenture.
Making Store Visits Memorable
This generation is used to being bombarded with marketing messages and they have little patience for anything that feels like a hard sell. So, how can you make your store stand out to them?
Here are a few tips:
- Make sure your store is clean and organized. This generation values cleanliness and they will appreciate a store that is easy to navigate.
- Take advantage of technology. Millennials are tech-savvy and they expect businesses to use the latest technologies. If you can offer them a unique shopping experience that incorporates technology, they will be impressed.
- Offer personalized service. This generation appreciates businesses that take the time to get to know them as individuals. If you can offer them personalized service and recommendations, they will be more likely to remember your
store’s positive vibe.
So, what is your next move? Will you convert your showroom into a memorable customer experience or look like your competitors? As the aging “Boomer” population continues to diminish this must become a top priority and a big part of your marketing plan.